I-Value Chain of Pulp Industry – Market Positioning

I-Value Chain of Pulp Industry – Market Positioning
Esimeni semakethe esiqinile samanje, imboni yokubumba i-pulp, njengeminye imikhiqizo ye-niche, ibhekene nezinselelo ezingakaze zibonwe njengokuhamba ngomkhumbi ngokumelene nowamanje. Kodwa-ke, yilezi zimboni ze-niche ezibonakala zintekenteke okuthi, ngochungechunge lwezinguquko zamasu, ukusungulwa kwemikhiqizo emisha, kanye nokwanda kwemakethe, zikwazi ngokugcwele ukuphenduka izimvemvane futhi kancane kancane ziguquke zibe izimboni ezijwayelekile ezinesabelo esikhulu semakethe.
Lesi sihloko sizohlaziya imboni yokubumba i-pulp kusuka ezicini: ukuma kwemakethe futhi uhlole ukuthi ungayinweba kanjani imboni yokubumba i-pulp futhi ukwandise isabelo semakethe.

.Ukuma kwemakethe okuqondisiwe
Ngokuthandwa okukhulayo kokukhiqizwa okuluhlaza kanye nemiqondo yentuthuko esimeme, ukubumba i-pulp, njengento yokupakisha ehambisana nemvelo futhi ebolayo, kancane kancane kuzuza umusa emakethe. Ukuze kuthuthukiswe futhi kuthuthukiswe imboni yokubumba i-pulp ngempumelelo, kuyadingeka okokuqala ukwenza ucwaningo olunzulu ngemakethe ehlosiwe.
1. Iqembu labathengi eliqondiwe
Njengempahla yokupakisha evelayo, ukubumba i-pulp kuqondiswe ikakhulukazi emabhizinisini nabantu ngabanye abanolwazi oluphezulu kanye nesidingo semikhiqizo ehambisana nemvelo. Ingahlukaniswa ngokuqondile ngezigaba ezilandelayo:
1) Imboni Yokudla Neziphuzo: Ukuphishekela izinhlobo zokudla neziphuzo ezivumelana nemvelo kanye nemvelo, njengokudla kwemvelo neziphuzo ezenziwe ngezandla.
2) Imikhiqizo ye-elekthronikhi, i-e-commerce, kanye nezimboni zezokuthutha: Ngokuthuthuka okusheshayo kwezimboni ze-e-commerce kanye nelogistics, isidingo sezinto zokupakisha ezingaboli futhi ezinobungani kwemvelo siyakhula.
3) Imboni yezimpahla zokuthengisa nezabathengi: Abathengisi nemikhiqizo yezimpahla zabathengi abadinga ukukhombisa izici zabo zemvelo.
I-4) Abathengi abanolwazi oluqinile lwezemvelo: Kubathengi abaphishekela izinga lempilo futhi bazisa ukuvikelwa kwemvelo, ukubunjwa kwe-pulp kuyisinqumo esihle.

2. Ubukhulu bemakethe namandla okukhula
Njengamanje, noma usayizi wemakethe wemboni yokubumba u-pulp mncane kakhulu, amandla ayo okukhula makhulu kakhulu. Ngokukhula kokuqwashisa kwezemvelo emhlabeni wonke kanye nokwesekwa kwenqubomgomo okuvela emazweni ngezinto ezithinta imvelo, kulindeleke ukuthi imboni yokubumba i-pulp izokhula ngokushesha eminyakeni ezayo. Ikakhulukazi emikhakheni yokudla, iziphuzo, i-electronics, i-e-commerce, kanye nempahla, isidingo sabo semakethe sizoqhubeka sikhuphuka.

3. Ukufunwa okungaba khona
Ngocwaningo olujulile lwemakethe nokuhlaziya, sithole izimfuno ezilandelayo ezingaba khona embonini yokubumba i-pulp:
I-1) Ukuqamba okusha kwezobuchwepheshe: Ukuthuthukisa izinqubo zokukhiqiza ezisebenza kahle nezivumelana nemvelo ukuze kuthuthukiswe ukusebenza kanye nokuncintisana kokubumba i-pulp.
2) Ukuhlukahluka komkhiqizo: Thuthukisa imikhiqizo ehlukahlukene yokubumba i-pulp ngokuya ngezidingo zezimboni ezahlukahlukene nabathengi.
3) Ukwakhiwa komkhiqizo: Qinisa ukukhushulwa nokuthuthukiswa komkhiqizo, thuthukisa ukuqashelwa kanye nedumela lokubunjwa kwe-pulp emakethe.
4) Ukubambisana kwamazwe ngamazwe: Nweba imakethe yamazwe ngamazwe, usungule ubudlelwano bokubambisana nabalingani emhlabeni wonke, futhi ukhuthaze ngokuhlanganyela ukuthuthukiswa kwemboni yokubumba i-pulp.

.Amaqhinga nezincomo:
1. Ukuqamba Okusha Komkhiqizo: Qamba futhi uthuthukise imikhiqizo eqondiswe emakethe okuhloswe ngayo yokubumba i-pulp. Ngokuthuthukisa ubuchwepheshe obusha, ukuthuthukisa ukusebenza komkhiqizo, nokuthuthukisa ikhwalithi yomkhiqizo, sihlose ukudala imikhiqizo encintisanayo neyingqayizivele.
2. Ukuncintisana okuhlukene: Emakethe yomkhiqizo we-niche, ukuncintisana okuhlukene kuwukhiye wokwandisa isabelo semakethe. Ngokusebenzisa idizayini eyingqayizivele, ukwenza ngokwezifiso komuntu siqu, nezinsizakalo ezikhethekile, sihlose ukusungula inzuzo ehlukile yokuncintisana ngaphezu kwezimbangi zethu.